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SPECIAL K DIET - REDUCED CALORIE DIET - MEAL REPLACEMENT DIETSPECIAL KTHE CONCEPT The Special K diet emerged over the past 2 years, becoming a strong marketing strategy for Kellogg's Special K cereal. Studies were performed at leading universities in the United States, and findings showed that by replacing 2 meals a day with a bowl of Special K cereal lost users upto 6 pounds over 2 weeks. From this, it became a challenge to the public to try this plan for 2 weeks so they can see the effect the healthy cereal can have on their lives. THE PLAN Special K is a cereal manufactured by Kellogg's, a leading cereal company. The cereal itself has always been marketed as a healthier choice for breakfast than the standard eggs and bacon, or even other cereals that tend to be high in sugar. Working with finding from several studies conducted at universities, Kellogg's devised a diet plan that is very similar to to any meal replacement diet, such as the Shakes diet. The idea is to replace breakfast and lunch with a bowl of the cereal, then eat a regular meal for dinner. People can be misled to believe that the diet burns fat because of the cereal, but in reality the weight loss occurs because of the reduction in calories consumed. The cereal is low in fat, cholesterol, calories. It can fill people up without providing empty calories or simple carbohydrates. Kellogg's also suggests combining the diet with some exercise program to enhance the weight loss. The diet claims that within 2 weeks of the diet, you can lose 6 pounds healthily and easily. The problem comes when users finish the diet as their eating habits have not been modified if they are not relying on the cereal to provide a low calorie alternative to their usual dieting selections. RELATED SITES
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